Art Director conecpt for Fun Light
In this project our class at Berghs created a concept and design for Fun Light with Silver. I was inspired by a trend of healthiness that is currently sweeping over Sweden.
The design was meant to say ”Fun Light”, but still communicating cleanness and healthiness.
So I made Vitamin Effervescent tablets, in small gum like packages, which you can take anywhere.
Vision
To follow the healthy trend, use the already existing position and make
FUN LIGHT more active by adding a new product.
